Creativity

Every discovery by definition is unpredictable. If it were predictable it would not be a discovery.
Creativity exposes unpredictable things to be discovered. It is in the absurd, the useful and beautiful. Humor makes us laugh, discovery makes us understand, and art makes us marvel.
Creativity is a compulsive human urge which demands more than ritual actions or routines responses and is only valid when one is trading beyond experience.
The word creativity is frequently appropriated to enhance the mediocre or justify the mundane.

HOUSE OF KOAN

It's always darkest before dawn.
So if you're going to steal your neighbour's newspaper,
that's the time to do it...

just a KOAN

Mascot for HOK films

HOUSE OF KOAN trusts in intense research. Our team can undertake pre-campaign and post campaign research to provide reliable and comprehensive data on the efficacy of a campaign. The creative and production team draw valuable insights from these research materials to come up with innovative solutions to give the campaign an extra competitive edge. This assures an enhanced return on brand spends of the company.